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EUPHORIA THREADS • EST. 2023

The story behind ET

Once upon a time, there was a queer artist with a dream.

What started as late-nights sketching ideas on the couch and building a growing collection of hand-drawn designs, slowly became something bigger. As the hate aimed at the LGBTQIA+ community grew louder and more overwhelming, creating became my way of staying grounded and lifting myself up. I kept returning to the same feeling:

Our community deserves better. We deserve warmth. We deserve joy. We deserve a place that feels like home.

I dreamed of creating a clothing brand that affirms who we are, celebrates queer and trans joy, and spreads love throughout our community. I wanted to create apparel that feels uplifting and reminds us that we are seen, we are valued, and we are never alone.

In 2023, I turned that dream into reality by founding Euphoria Threads, a gender-free apparel brand rooted in kindness, inclusivity, and love.

Every design I create is our way of giving back, uplifting trans and queer joy, supporting charities we believe in, and making space where everyone under the LGBTQIA+ umbrella can feel empowered, seen, and represented. I draw strength from the courage of those who have fought for equality and acceptance, from the resilience of those who have faced adversity with unwavering resolve, and from the creativity of those who have embraced their authentic selves in a world that sometimes seeks to silence or suppress them.

As a proud member of the queer and trans communities, I understand the importance of community and representation. I draw inspiration from my own identities and experiences, as well as the courage, resilience, and diversity of our 2SLGBTQIA+ community, knowing that together, we are stronger.

Thank you for your support for our queer and trans-owned small business!

SJ, Founder

GENDER-FREE & INCLUSIVE

Soft, Premium Fabrics

All of our apparel is made from super-soft, premium cotton that feels amazing from the first wear to the hundredth.

With both Bella+Canvas lightweight tees and Comfort Colors heavyweight tees, you can keep it chill or rock that classic ‘90s vibe.

SHOP TEES

Queer, Trans, BIPOC Artist

All art is created by our Creative Director, SJ, with most designs hand-drawn. We pull inspiration from queer pop culture, current events, and personal experiences to craft exclusive pieces that are as unique and bold as you are.

SHOP COLLECTIONS

Inclusive Designs and Sizing

We promote inclusivity and diversity by offering unique designs that celebrate the variety of identities within our LGBTQIA+ community.

Additionally, we want everyone to find their perfect fit, so our size offering ranges from XS to 5X with no difference in price based on size.

FIND YOUR FIT

GIVING BACK

We are dedicated to making a positive impact by giving back to the LGBTQIA+ community.

Our commitment goes beyond creating inclusive gender-free apparel. We donate 20% of profits from every order to nonprofit organizations that provide essential resources, advocacy, and services to our community.

CHARITIES WE DONATE TO

The Crew That Makes the Magic Happen

Creative Director & Founder

SJ Moecker (he/they)

Hello, I’m SJ, an Asian American millennial artist, illustrator, and creative leader who identifies as transmasc nonbinary and uses he/they pronouns. I’m passionate about art, photography, storytelling, and building community through creativity. Outside of work, I love spending time outdoors, camping with friends, exploring new places, and soaking in inspiration from nature. If there’s a box of vegan chocolate chip cookies nearby, there’s a good chance it won’t last long around me.

For the past 18+ years, I’ve worked in the custom apparel and creative industry, helping bring ideas to life through design, embroidery, branding, and illustration. I’m especially passionate about creating work that uplifts others, celebrates queer and trans joy, and helps people feel seen, supported, and connected through art and clothing.